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Professional work · anonymized case

Connecting platforms, data, and decisions.

Development of integrations between CRM platforms, digital advertising services, and internal systems, so business events reach where decisions are made.

See details
Context
CRM, digital advertising, and internal systems
Role
Development · technical decisions · delivery leadership
Nature
Corporate work, anonymized
Metrics
Not disclosed

Communication problems between systems

Every platform speaks its own way.

Different formatsEach source and each target defines its own fields, names, and rules.
Repeated or lost eventsResends and network failures require handling duplicates and guaranteeing delivery.
CouplingConnecting systems directly makes every change a risk for everyone.
Data that must arrive rightConversion events only help if they arrive complete and identifiable.

Architecture Explorer

How an integration solution is usually structured.

Select a component to see its role, what it receives, and where it sends. The elements are generic.

DATA SOURCES
APIS AND WEBHOOKS
INTEGRATION SERVICE
EVENTS
TARGET SYSTEMS
ENTRY

Events API

A controlled entry point: authenticates the sender, validates the format, and accepts events.

WATCH OUT FORIdempotency: receiving the same event twice must not create duplicates.

RECEIVES FROM

CRM platform · Website and forms · Internal systems

SENDS TO

Normalization and validation

Conceptual, interactive visualization. It does not represent the architecture, systems, or real volumes of any company.

Role

DevelopmentImplementing the integrations and supporting services.
Technical decisionsTaking part in the work's technical decisions.
Delivery leadershipLeading deliveries together with the team, as collective work.

Confirmed deliverables

CRMIntegrations with CRM platforms.
ConversionsConversion integrations with services such as Google Ads, Meta, and TikTok.
APIsAPI development.
WebhooksWebhook implementation.
SynchronizationEvent synchronization between systems.

Confidentiality: anonymized case, with no company or client names, no real architecture, and no metrics on accuracy, productivity, or failure reduction.